a.shiels

Currently at Samba, where I lead creative and design across the company: brand, product, marketing and everything in between. Before that, four years running creative at GoPro and eight at Analogfolk, making work for Nike, Tommy Hilfiger, Absolut, Dyson and Hyundai.

I’m AI-native, end to end. It’s built into how I concept, design and produce, from the first idea to the final frame. Probably overly attached to Claude.

Off the clock: nurturing my citrus trees, supporting the mighty Arsenal and putting toys away, constantly.